Courageous & Co
x Anthem: Proposal
What I heard
You're ready to make two bold strides; building your off-social audience and launching your first scalable product.
You know your strengths; working with people. This is where you want to spend your energy. Naturally, making tech stack decisions and turning your concepts into products creates friction for you.
You're ready to bring in a trusted partner who can accelrate you toward your goals.
Ready to Launch.
You have a concept that feels ready to ship, you just need to develop an MVP version and get it to market. It's easier to steer a ship that's moving and you're ready to execute!
Growing Intentionally.
You want to focus on quality relationships and to focus on your strengths. This means finding simple ways to manage digital infrastructure and working with a partner to make decisions.
Ready to Cut Through.
You're confident in your product, and know that you are excellent with people. It's the platforms, decision, tech, and design where you feel the friction. It's cost you a lot of time.
Execution Focus.
While the creative vision is clear, you need support translating your ideas into action, particularly around technical execution and audience building.
Courageous & Co x Anthem: Proposal
ACCELERATING TO LAUNCH.
Project Objectives.
Break free from the friction and decision paralysis that's prevented you from launching The Goal System and kept you stuck for months. Make the leap from ideation and 'tinkering' to building a sense of cohort/community and scalability around your brand.
What Does This Look Like?
A comprehensive launch strategy combining a website, brand refresh, waitlist building, MVP product launch, audience building strategies, and clear growth pathways. Includes templates, landing page development, and email marketing infrastructure.
Platform Recommendations.
Leveraging Anthem's email marketing platform for list/community building, and Anthem's site builder for landing page/site development. Every tool we'll deploy is easy to learn and use.
Accelerating to Launch
Your authority pathway.
This is a strategic partnership that blends coaching and deliverables. Below is what is included in the total price and what I believe we need to build. However, through our discussions, we may choose to amplify our focus in some areas and scale back in others.
Cost to start and complete the work: $3,650
The outstanding balance of $3,650 becomes due after three months but can be cleared at any point before hand.
Includes x7 calls, including: KO call, x2 brainstorming calls, x2 review calls, and x2 pulse check calls. Within reason, and where schedules align, we can also add additional calls, voice notes and ad hoc comms as needed.
Approximate Build Timeline:
- w/c 05/05: KO call and work begins
- w/c 12/05: Build of draft site, pathway sequence, and waitlist deployment
- w/c 19/05: Finalise first releases of the email sequence and prep for launch
- w/c 26/05: Review week and QA of flows and systems. Content tweaks and changes
- w/c 02/06: Product Launch
We will move fast (and hopefully beat this timeline) so you can start building a community around your brand as quickly as possible.
Landing Page
The foundation of your Authority Pathway. This is the hub that drives growth and creates opportunities.
- Simple site: Home, Bio, Offers, Testimonials, Contact, etc
- Featured section focused on the launch product (email sequence / micro course)
- Integration of key tools, apps, and plugins
- Mobile-ready design
Product Launch
This is the value exchange that builds affinity, creative advocates, and drive opportunities.
- Mapping an email sequence
- Starting with waitlist and launching within weeks
- Includes all email tech needed to build lists and run automations
- Focus on locking in the first couple of editions of the sequence
Core Assets
Stuff we'll build to make sure you can move forward with as little friction as possible. They also inform the landing page and product.
- Appraisal of current brand assets
- Creation of simple brand guidelines
- Range of general and bespoke templates for social
- Development for product branding
- Newsletter setup
Strategic Support
- Regular strategy calls
- Strategic shifts in focus where needed
- Simple tools that are easy to learn and use
- Brainstorming how the core product could evolve and scale
- Post launch coaching calls
Tools & plugins
- Anthem Email platform
- Anthem website platform
- Meeting scheduling integration
- Sign up integration
- Email automation
Hosting (one year)
- Unlimited AWS hosting.
- Unlimited storage, page views, and bandwidth.
- SSL and CDN included.
- Hosting renews on a quarterly, bi-annually, or annually thereafter.
- Email/application hosting handled separately also included for one year
A Partner. Not An Agency.
Whilst you'll get some actual deliverables to run with, think of Anthem Studio as a strategic partner who can walk alongside you, build things with you, and make sure you feel comfortable using any tools selected going forward.
When you're ready, hit the button below to lock in the price, timeline, and scope of work above.
This proposal, the terms and conditions of Anthem Studio, and the deferred payment agreement (sent separately) constitutes the entire agreement between the client and Anthem Studio upon payment.
