Coach Me If You Can x Anthem: Proposal
What I heard
You've recorded 25 coaching episodes and realise you need to bridge the gap between having a great idea, great content, and even sponsors, and seeing your brand come alive in the world.
You don't want to be an editor, and want to find the most effective way to launch and grow your podcast.
Your vision extends beyond just publishing episodes - you want to build a community, develop a newsletter, and create a book.
Ready to Launch.
You have valuable content ready but need help optimising the editing process and creating a strategic release plan that maximises impact.
Growing Intentionally.
You want to focus on quality relationships and authentic growth rather than tactical social media plays, building a genuine community around your content.
Building Authority.
You see the potential to establish yourself as a trusted voice in the coaching space while sustaining your career and the podcast already generating interest among peers.
Execution Focus.
While the creative vision is clear, you need support translating ideas into action, particularly around technical execution and audience building.
Coach Me If You Can x Anthem: Proposal
Executing your vision.
Project Objectives.
Transform your existing content into a thriving podcast platform that generates steady audience growth, builds your newsletter list, and positions you as a category leader in the coaching space.
What Does This Look Like?
A comprehensive launch strategy combining editing optimisation, audience building strategies, and clear growth pathways. Includes templates, landing page development, and email marketing infrastructure.
Platform Recommendations.
Leveraging best-in-class tools like Descript for editing efficiency, paired with Anthem's email marketing platform for list/community building, and Anthem's site builder for landing page development.
Executing your vision.
Your authority pathway.
This is a strategic partnership that blends coaching and deliverables. Below is what is included in the total price and what I believe we need to build. However, through our discussions, we may choose to amplify our focus in some areas and scale back in others.
Cost to start and complete the work: £2,500 (due 10/04/25)
The outstanding balance of £2,500 becomes due after three months on July 10th 2025.
Includes x10 calls, including: KO call, x2 brainstorming calls, x2 review calls, x3 strategy calls, and x2 pulse check calls.
Approximate Build Timeline:
- 10/04: £2,500 downpayment to start and complete the work
- w/c 28/04: KO call and work begins
- w/c 19/05: Delivery of podcast assets, draft site, pathway sequence, email assets, site launch and QA, etc
- Podcast launch ASAP after the above sate
We will move fast (and hopefully beat this timeline) so you can start building a community around your brand as quickly as possible.
Editing Optimisation
- Custom Descript templates for fast efficient editing
- Standardised intro/outro sequences
- Licensed theme music
- Music integration guidelines
- Quality assurance framework
- Timeline: 2 weeks approx
- Dependencies: Access to raw episode files. Timely input from all parties
Landing Page
- Simple, conversion-focused landing page
- Email capture optimisation
- Integration of key tools, apps, and plugins
- Mobile-responsive design
- Timeline: 2 weeks concurrent with editing optimisation
- Dependencies: Branding assets. Timely input from all parties
Growth Infrastructure
- Newsletter setup
- Offer sequence (starts with waiting list)
- LinkedIn growth strategy
- Content distribution templates
- Audience building playbook
- Premium guest attraction process
- Timeline: 1 week approx, following other project deliverables
- Dependencies: Access to existing platforms. Timely input from all parties
Strategic Support
- Regular strategy calls
- Strategic shifts in focus where needed
- Simple tools that are easy to use
- Post launch coaching calls
- Timeline: up 1 month post launch
- Dependencies: Mutual availability
Tools & plugins
- Anthem Email platform
- Anthem website platform
- Meeting scheduling integration
- Sign up integration
- Email automation
- Dependencies: execution of wider deliverables and some small admin steps
Hosting (one year)
- Unlimited AWS hosting.
- Unlimited storage, page views, and bandwidth.
- SSL and CDN included.
- Hosting renews on a quarterly, bi-annually, or annually thereafter.
- Email/application hosting handled separately also included for one year.
A Partner. Not An Agency.
Whilst you'll get some actual deliverables to run with, think of Anthem Studio as a strategic partner who can walk alongside you, build things with you, and make sure you feel comfortable using any tools selected going forward.
When you're ready, hit the button below to lock in the price, timeline, and scope of work above.
This proposal, the terms and conditions of Anthem Studio, and the deferred payment agreement (sent separately) constitutes the entire agreement between the client and Anthem Studio upon payment.
